Are You Going the Extra Mile for Customers?

How good do you feel about the level of service you provide to the folks keeping your small business around?

Yes, without your customers, you would not have a small business for profit to begin with.

That said do you need to do more when it comes to going the extra mile for your customers you depend on?

Where Can You Make Life Better for Customers?

In running options through your head on better life for customers, here are some to consider:

  1. Don’t sleep on customer service – One of the things to avoid would be sleeping on customer service. With some consumers, it only takes one bad shopping experience. That is to push them towards going elsewhere for specific goods and services. So, do your best each time out to give customers what they want. It also helps to get their feedback from their shopping experiences with you. See what more you need to do to keep your customers happy and spending with you over time.
  2. Competitive prices make a difference – As key as quality service is, do not forget pricing. Are you putting competitive prices on the table for your customers? Failure to do so can also lead some of them to go to the competition if you are not careful. If you do not already have one, a rewards program for your most valued customers would be a smart move. That rewards program is a reward to those shopping with you on a regular basis. Also look to digital discounts that customers can redeem via your app if you have one. Giving price breaks goes a long way in building a long-term relationship with many folks.
  3. Replacing equipment at times – Keep in mind that all equipment over time gets old. As a result, it is important for you to know when to replace such items. For example, if you run a chiropractic office or massage business, you will at times need to look to new spa beds. Having updated beds will be more of an enticement for clients. That is when they come in and get the medical and related services they need. You can use the Internet to help you shop for such beds. Also think about attending some industry trade shows throughout the year when doable. Such events are a good opportunity to see top-of-the-line equipment. It also opens doors to talk to your peers and even meet some potential new customers.
  4. Be available to customers 24/7 – Your office hours are not 24 hours a day. That said being available as much as possible to the public is important. So, having an online presence is something you can’t afford to be without. From your website to social media platforms, a small biz app and more, make sure you are covered.. Even when you can’t be there for the public in person, a significant online presence allows your brand to be seen. 

If you’ve not always been going that extra mile for customers, don’t you think now would be a good time to begin doing so?