Tag Archives: Furniture

BoConcept Takes Advertising to a New Level of Cool!

BoConcept, the luxury furniture retailer, just released a 5 minute short, "The Guest", starring Mads Mikkelssen. Name doesn't sound that familiar? Remember the bad ass villain from James Bond Casino Royale who bled out of his eyes? Ya, that guy, and guess what, he's actually pretty funny. We've seen a few big brands opt for shorts instead of traditional advertising recently, and also they took the route of hiring a big name actor to anchor it. BoConcept does a great job of not only offering an