Organising events takes up time and resources, so it’s important to get the best possible return on that investment. But a good event doesn’t have to stop adding value once the delegates are out of the door. As part of a broader but well-integrated marketing strategy, events can help you develop fruitful relationships with potential customers, suppliers, partners and others. The preparation begins long before, and the work continues for some time afterwards. Make the most of your data Pre-event