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How to Write a Successful Undergraduate Essay in an Exam Context

The essays you write during your formal education, term time and those you produce under duress in an examination context are two very different beasts. The essays you produce as part of your coursework come without a time limitation, which means you can spend weeks gathering together your research, reading around the subject and putting together a concise and coherent argument. Examination essay questions similarly give you the opportunity to show evidence of reading, critical thinking and

BoConcept Takes Advertising to a New Level of Cool!

BoConcept, the luxury furniture retailer, just released a 5 minute short, "The Guest", starring Mads Mikkelssen. Name doesn't sound that familiar? Remember the bad ass villain from James Bond Casino Royale who bled out of his eyes? Ya, that guy, and guess what, he's actually pretty funny. We've seen a few big brands opt for shorts instead of traditional advertising recently, and also they took the route of hiring a big name actor to anchor it. BoConcept does a great job of not only offering an

Keep Control, Stay Dry, Stay a Boss…

Hey, let's face it, we've all pissed our pants before, whether it was after a night of knocking back too many Freddy Brewgers, or just because, why not piss your pants from time to time? It's a god given right and while the readers of Mind of Modernity don't find pissin' ya pants a negative thing, many who actually can't help doing it most likely think otherwise. Well, I just saw a great campaign by TENA that  stars "Stirling Gravitas", a man completely in "control" of his life (see the video

The Best Time to Visit Poland

The best time to visit Poland would largely depend on your intentions. Obviously, you wouldn’t want to visit during the winter if you want to enjoy the countryside or catch the Corpus Christi celebration. You probably also wouldn’t head here in the spring if you want to ski on top of the world-class Polish mountains. Poland is well-known for a number of things. First of all, it was here where the beatified Pope John Paul II was born as well as one of the countries most devastated by World War

Simple home maintenance tips to avoid long-term costs

Owning a home can be an expensive business.  From general cleaning and maintenance, to repairs, updating fixtures, and redecorating, it can seem like there is always something that needs paying for.  As very few people have the luxury of being able to fix everything in one go, many homeowners feel that they are constantly paying for, and working on, their properties. However, these gradual payments are always preferable to those big, budget-busting costs that can occur when least expected.  For